Coaching is a very powerful tool of communication. When used effectively and appropriately, it raises your awareness; it’s like a laser on your thinking that cuts through a maze of confusion and brings forth, hitherto, unknown ideas and options.

ICF defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential, which is particularly important in today’s uncertain and complex environment. Coaches honor the client as the expert in his or her life and work and believe every client is creative, resourceful and whole.

Coaching is about being a catalyst for positive change in a way that’s appropriate for individuals, helping them to be the very best they can be- which has a knock-on effect for organizations, on teams and organizational performance.